Technology
Sustainable automotive: agency model, vehicle subscription, monetised data
A new whitepaper report published by Capgemini has determined that an agency model for franchised car retail, vehicle subscriptions and monetised customer data are now core elements of a sustainable automotive sector.
Market insight
3 Feb
Carmakers' ecommerce platforms are harming online experience, opinion
Recent research Auto Trader Auto Trader Market Report reveals that the pandemic has accelerated the adoption of online car buying behaviour, as consumers and retailers adapt to a surge in shopping from home.
Digital Marketing
5 Jan