Almost two-thirds of car owners would prefer to book their MOT early if given the option, according to a new consumer survey.
Sytner has created a ‘digital twin’ of its Maserati Ascot showroom as part of a new marketing strategy to boost leads and engagement.
Skoda UK is using insights into how its customers feel to shape its 'Human Touch' strategy and foster closer links between the brand, its dealerships and Skoda owners
Motors has launched a multi-channel video campaign to boost buyer engagement with its Cazoo marketplace.
Social media has emerged as the biggest red flag for car buyers worried about scams
Staff from Southampton-based Snows Motor Group will be showcasing cars from many of its manufacturer partners at a South Coast motor show this weekend.
Leapmotor is asking customers to take a leap of faith on the new brand by offering free bungee jumps at a pop-up showroom in London.
Subaru is boosting its brand awareness this summer at the RHS Hampton Court Palace Garden Festival, while Isuzu has partnered with Spartan Race for 2025.
Motorists are being offered the chance to see the next electric cars joining the Kia line up and learn about life with an EV as the Kia Electric Experience tour restarts in July.
Vertu Motors says it will be able to boost its customer experience with the support of new technology. It has signed a strategic partnership with Imagino.
Most car buyers continue to visit multiple online classified marketplaces or car search websites as they narrow down their target list, according to Motors' new Digital Touchpoints Survey.
Motorpoint has partnered with Phyron to drastically reduce the time it takes to produce video content for its used car stock.
Automotive specialist Motor Marketing Group has completed the acquisition of Motor Socials to expand its services for dealer groups.
Car marques feature big in cinematic blockbusters, from the turbo-charged vehicles of The Fast and the Furious franchise to Herbie the loveable VW Beetle and James Bond’s stylish wheels. They’re attention magnets. But are manufacturers missing opportunities to reach and excite potential customers among the audience, asks Clare Turner of Pearl & Dean.
Digital garage Regit is partnering with offline communications and advertising expert DBS Data to transform how brands in the automotive space engage with motorists by leveraging Regit’s insights from over four million motorists to deliver highly personalised, data-driven campaigns.
Chorley Group has introduced a new marketing strategy across its network to boost new and used car sales, with a specific focus on personalisation and EV sales.
The FCA ramped up its crackdown on misleading financial promotions in 2024, forcing nearly 20,000 ads to be withdrawn or amended - almost double the 2023 figure.
Motor Marketing Solutions is partnering with Pinnacle Warranties to help dealers optimise their digital channels and improve warranty sales.
Retailers will increasingly face disruption stemming from mistrust in electric vehicle (EV) valuations, increasing vehicle recalls, and the emerging EV servicing gap, according to data experts ADS.
Digital marketing specialist Marketing Delivery has appointed Charlotte Murray as its first-ever managing director.
The Vertu Place rebrand at Co-Op Live was unveiled at a Vertu Secret Gig at the venue for guests invited by the AM100 motor retail group Vertu Motors,
Two fifths of car buyers are receptive to relevant advertising on social media to influence their purchase, according to research by Marketing Delivery.
Online platform Auto Trader has posted strong revenue and profit growth within its core business in its latest financial first-half results for the six months ending 30 September.
Automotive training provider Our Virtual Academy, is supporting the ‘EV Edge’ campaign launched by Garage Services Online.
Almost two thirds of prospective car buyers are more likely to remain in contact with retailers that keep in touch with stock alerts.
