Economical Fiat 500 EV drivers to be rewarded in cryptocurrency

Fiat will reward the most economical drivers of its new Fiat 500 electric vehicle (EV) with a new form of cryptocurrency that can be exchanged for vouchers to be spent on Amazon, Apple, Netflix or Spotify.

The Stellantis-owned Italian carmaker turned to UK-based sustainable-tech start-up Kiri Technologies to develop the e-Mobility by Stellantis scheme, which rewards New 500 drivers with KiriCoin.

A Fiat app is used to check the number of KiriCoin collected, based on an eco:Score, with one kilometre of city driving said to be more or less equivalent to one KiriCoin, with each KiriCoin worth two euro cents.