DMS firm Pinewood has secured its latest integration with Volkswagen Group to support its franchised networks with leads.

All fleet and retail enquiries that dealers receive from VW Group are now automatically processed into a CRM record and sales lead by the Pinewood DMS, where franchisees have it.

It also provides VW Group with an overview of the sales process followed.

Neville Briggs, managing director at Pinewood, said: “We’ve worked closely with VWG to create the ultimate integration suite – Volkswagen Lead Management System (LMS) is a great new addition.

"Dealers can expect to see significant benefits, from boosting sales to saving time rekeying, allowing them run their business more smoothly and profitably.

"Data is seamlessly shared between VWG and the dealer behind-the-scenes in the DMS, so the sales team can focus on what they do best.”

The Volkswagen integration comes soon after Pinewood extended its integration with Ford's REACT! platform, to include Ireland.

Now invoice details for vehicles, parts and workshop are automatically sent to Ford via a daily feed for business analysis.

And in 2020 Pinewood launched a module which allows the dealers using its DMS to let aftersales customers pay securely, remotely, before coming to collect their car from the workshop.

Based in Birmingham, Pinewood Technologies is owned by top 10 AM100 dealer group Pendragon.