Almost two thirds of prospective car buyers are more likely to remain in contact with retailers that keep in touch with stock alerts.
Steve Salvin, chief executive of Milton Keynes-based tech firm Aiimi, discusses how motor retail companies can ready their data for an influx of Data Subject Access Requests (DSAR) from consumers hoping for a payout from historic car loans.
Waylands Automotive won the trophy for Best Online Consumer Experience (Franchised) at the 2024 AM Awards after impressing the judging panel with its comprehensive approach.
Sonia Hobbs, a former marketing director of AM100 dealer groups Harwoods and SMC Motor Group, is set to head a new venture launched by ELLA Digital, the firm owned by former GForces director Jamie Dixon.
A multi-channel marketing campaign for the Ineos Grenadier is hoped to drive more customers into Ineos showrooms.
Dealers who cultivate a deeper understanding of their EV customers stand to develop better, longer term relationships and ultimately, create more revenue opportunities.
Good data helps car dealers keep their communications timely and relevant to ensure customers are happy. Sector specialists share their marketing expertise to help dealerships be more efficient.
Swedish tech business Phyron has significantly upgraded its Artificial Intelligence (AI) powered video creation software to transform regular 2D photographs of cars into 3D images.
Car dealers are working harder to engage customers as new and used vehicle supplies improve while consumers continue to be concerned about the high cost of cars.
Northwest-based prestige retailer Williams has won the National Marketing Award for the second consecutive year at the BMW Retailer of the Year awards.
ITV's coverage of the Guinness Six Nations rugby union tournament will again be sponsored by used car marketplace Motorway, for the third consecutive year.
Škoda UK is teaming up with Chelsea Women to boost engagement with female audiences and showcase the brand’s range of cars.
An AM Live session featuring Raj Lyons Chohan, chief executive of Affinity EV, and panellists Andrew Mouat, head of smart mobility at Scottish Power, Euan Cameron, marketing director for Peter Vardy, and Jacqui Barker, global OEM director for Keyloop, shared their insights on the challenges, opportunities and strategies for delivering an enhanced EV customer experience.
Auto Trader is increasing its marketing investment by 23% year-on-year in Q1 next year as part of a push to reach more UK adults.
It’s time for dealers to maximise all revenue opportunities by focusing on the basics – and using all the data available.
Be quick, accurate and timely with your customer communications and ensure your data is accurate, and the agency model can provide plenty of dealer sales opportunities.
Facebook advertising showing Toyota Hilux four-wheel drive pick-up trucks crossing desert and plains similarly to a herd of wildebeest has been deemed socially unacceptable by the Advertising Standards Authority.
Volkswagen is enhancing its website with a series of online tools aimed squarely at those considering their first electric vehicle (EV, plus a new library of bite-sized videos for VW drivers who use YouTube.
Rapid growth in fleet segment new car sales is a sign of carmakers' return to their traditional habits of large volume incentives and increased supply to car rental companies.
Negotiating a fair price is the biggest worry buyers face when purchasing a car, according to eBay Motors Group’s latest Consumer Insight Panel findings.
