A multi-channel marketing campaign for the Ineos Grenadier is hoped to drive more customers into Ineos showrooms.
The campaign, promoting the award-winning Grenadier 4x4 under the strapline 'Built For More' across TV, print, outdoor media and on-demand streaming, has just started in the UK and will then extend into Germany, North America and Australia.
In the UK the Ineos Automotive retailer network of more than 20 showrooms includes AM100 dealer groups such as Cambria Automobiles, CEM Day, Jardine Motors, Haliwell Jones.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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