A multi-channel marketing campaign for the Ineos Grenadier is hoped to drive more customers into Ineos showrooms.
The campaign, promoting the award-winning Grenadier 4x4 under the strapline 'Built For More' across TV, print, outdoor media and on-demand streaming, has just started in the UK and will then extend into Germany, North America and Australia.
In the UK the Ineos Automotive retailer network of more than 20 showrooms includes AM100 dealer groups such as Cambria Automobiles, CEM Day, Jardine Motors, Haliwell Jones.
[gallery id=1928]
The campaign, conceived by Wonderhood Studios, is designed to reach 400 million adventure-oriented adults by including placements focussed on this year’s high-profile sporting events including UEFA Euro 2024 fixtures, the Summer Olympic Games in Paris and Formula 1 Grand Prix events.
Login to continue reading
Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.
The UK's leading event for motor retailers - Wednesday, November 13.
Automotive Management Live 2024 welcomes motor retail managers from across the UK to discover business improvements, to understand best practice and to network with fellow dealers and suppliers.
Topics this year will include agency business models, the brands now entering the UK new car market, used car stock management and more. It's free to attend, but you'll need to register.
Venue: NEC, Birmingham
REGISTER YOUR INTEREST
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
Login to comment
Comments
No comments have been made yet.