Williams retains top title in BMW UK Marketing Awards

Northwest-based prestige retailer Williams has won the National Marketing Award for the second consecutive year at the BMW Retailer of the Year awards.

The coveted award was presented by Michelle Roberts, marketing director of BMW Group UK, with TV comedian John Bishop at a glittering ceremony at The Tate Britain in London.

The team of six, led by Chris Woods, head of marketing, impressed the judges with its outstanding marketing innovations, including their collaboration with Manchester Art Fair, where they launched their Recharge in Nature project with the Peak District National Park.

Williams also hosted a fantastic “Find Your BMW Electric” event at RHS Garden Bridgewater showcasing the best of the BMW all-electric range.

Chris Woods, thrilled about the back-to-back win, stated: "Winning this award once was incredible, but to be recognised for two consecutive years is a real achievement for the team.

“It's a genuine testament to their unwavering passion, dedication, and commitment to pushing creative boundaries. We strive to stay ahead of the curve in this competitive landscape, and this recognition reaffirms our efforts."

Guy Adams, managing director of Williams, said: "This prestigious award is a proud moment for the entire Williams team. It reflects the talent and dedication of our marketing team, who consistently deliver innovative and impactful campaigns.”

Pictured are Michelle Roberts, marketing director of BMW Group UK, Chris Woods, head of marketing at Williams, with TV comedian John Bishop

Founded in 1909, Williams Group is a family-owned which represents BMW, MINI, Land Rover, Jaguar, and BMW Motorrad across various locations in the North West.