How do dealers retain loyalty post-sale when the maintenance profile of an electric vehicle (EV) is so significantly different compared with an internal combustion engine (ICE) car?
The owner of an EV shouldn’t need to visit the dealership as often so the shift to EVs will demand a far more considered approach to maintaining effective touchpoints once the car has been driven off the forecourt.
Speaking at the AM Live event last November, Keith Jackman, head of marketing and CRM at Sandown Mercedes-Benz, summed it up with a precision borne of many years of hard-won experience.
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Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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