Dealers' secrets to keeping EV owners within the fold for future business

How do dealers retain loyalty post-sale when the maintenance profile of an electric vehicle (EV) is so significantly different compared with an internal combustion engine (ICE) car?

The owner of an EV shouldn’t need to visit the dealership as often so the shift to EVs will demand a far more considered approach to maintaining effective touchpoints once the car has been driven off the forecourt.

Speaking at the AM Live event last November, Keith Jackman, head of marketing and CRM at Sandown Mercedes-Benz, summed it up with a precision borne of many years of hard-won experience.