Convenience and proximity are key aspects for car buyers, as Carwow's head of research Sarah Blewett outlines some of the marketplace's latest findings.
AM's Spotlight on The Customer report explores what trends and habits dealers must understand to provide the right buying experience, how dealers can help private buyers overcome their barriers to EV purchase, and how tailored experiences and great value can keep used car buyers coming back.
Industry leaders at the BVRLA’s recent Fleets in Charge conference have called for action to increase demand in the “stagnating” new electric car retail market.
Consumer confidence is starting to improve, with one in five drivers actively looking for their next car, according to research by AA Cars.
A successful pilot by USA dealerships is leading to Ferrari expanding its cryptocurrency payment system to its European dealers from the end of July.
Car ownership remains crucial for young people, with the need for a vehicle increasing among 17-24-year-olds, Auto Trader's latest consumer analysis reveals.
Fewer than one in five (18%) motorists check official safety ratings such as Euro-NCAP when purchasing a new car, according to recent findings.
Dealers who cultivate a deeper understanding of their EV customers stand to develop better, longer term relationships and ultimately, create more revenue opportunities.
The lack of incentivisation for private motorists to choose electric vehicles has again been highlighted by the Society of Motor Manufacturers and Traders as it fears the uptake of zero emission vehicles is "plateauing".
Consumers are continuing to change their car buying plans because of the cost-of-living crisis according to the latest Forecourt Foresight research from Close Brothers Motor Finance.
Franchised dealers avoiding older, cheaper cars are missing out as Young people about to sit their driving tests are preparing to spend an average £4,124 on a used petrol manual car.
Car dealers that are not enabling test-drive booking online are disappointing three-quarters of in-market car buyers.
Drivers aged 55 and over are the age group most reluctant to make the change to electric vehicles (EV), according to Carwow.
Women will soon be majority of drivers and car buyers, expert suggests, so car dealers and OEMs need to improve their marketing to "trigger" a female shopper into buying.
The number of car buyers who have bought a used car without seeing it first has doubled since the Coronavirus pandemic.
The number of people planning to buy their next car entirely online has fallen to just 4% in recent weeks, as buying habits shift back towards the traditional showroom model.
As dealers have fewer opportunities to sell used cars in volume due to the supply constraints and gaps on their forecourts, so the onus must be on sales staff to identify a customer’s pressing needs when they do appear ready to buy.
The growth in the number of drivers considering buying a BEV (Battery Electric Vehicle) as their next car has slowed, according to a new study.
Almost 40% of Gen Z car buyers would prefer to transact online, according to new research.
Car subscriptions services are expected to become more popular as living costs increase, causing more consumers look for greater flexibility with their finances.
