The new Volvo Retail Experience corporate identity standards promise customers premium levels of personal service in the showroom and the workshop
Nissan is expanding its Workplace Presentation Programme, where it visits a company or council with a local car dealer to talk about electric vehicles.
Nissan GB hopes to top last year’s record 77,000 fleet registrations with new online sales tools, a new website, and a refined focus on its corporate customers
To fight the dramatic fall in dealership visits, Nissan is redesigning its showrooms to give customers a more welcoming, seamless and interactive experience.
Blended retailing is the title of a concept being used by Volkswagen UK in its dealer network that accepts the digitisation of the sales process and the attention given by all retailers to everything ‘e’, but doesn’t assume the traditional face-to-face contact in the showroom and sales staff with encyclopaedic knowledge of the brand is redundant.
The Mazda brand has been struggling in the UK with a lack of product to compete with mainstream rivals in recent years, but it didn’t stop specialist Milcars Mazda from walking away with two AM Awards this year.
Leading from the front seems to come naturally for Graham Jacobs. As the second generation in his family to head Vauxhall dealer group Picador, he welcomes the responsibility to motivate his dealership teams into delivering the best for his customers.
For 15 years Romford Mazda staggered along, failing to fulfil anything like its potential. Then, in 2007, two brothers acquired the business with a novel vision for success: there would be no managers apart from themselves.
