Omoda and Jaecoo appoint UK chief executive

Omoda and Jaecoo has appointed Gary Lan as its chief executive to steer the direction of the business in the UK.

Lan joins from Lincoln Motors in China where he was vice President of sales and vice president of product marketing and brand management.

He will oversee the continued expansion of the Omoda and Jaecoo brands in the UK market.

Lan’s appointment marks a crucial milestone for the company, coinciding with the official UK debut of the Jaecoo brand and the start of Jaecoo 7 customer deliveries at the end of January.

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This follows closely on the heels of Omoda’s launch in September 2024.

Lan said: "My aim is to build on our early success by continuing to roll out products from our new Omoda and Jaecoo vehicle ranges, supporting our growing dealer network and engaging with customers in both the fleet and retail sectors.

“We are committed to delivering innovation, high-quality vehicles, and a first-class ownership experience to our UK customers.”

Lan has an extensive background in the automotive industry.

Prior to joining Omoda and Jaecoo from Lincoln Motors, Lan’s career also includes director-level positions at Ford in China, as well as key roles at Jiangling Motor Company in China and Mazda in Taiwan, where he played a crucial role in market strategy, brand development and sales performance.

Lan will work closely with Victor Zhang, who continues in his role as UK country director for Omoda and Jaecoo.

Jaecoo is partnered with Chery's other brand Omoda as part of a dealer network that has already reached almost 70 locations across the UK.

Chery has ambitious plans for both brands in the UK and has already said it plans to outsell brands like Citroen, Mazda, Dacia and Seat here after just its second full year of sales.