Aftersales - Page 4
Car servicing offers: are they too good to be true?
Half-price MoTs, servicing from just £50, free wiper blades with every service, free chicken wings with every MoT - on every high street, every van, every industrial estate, garages and dealers promote remarkably low car servicing prices.
The secret of saving aftersales? Right-first-time repairs
SMR volumes are predicted to fall more than 10% in the next five years. Improving your dealerships’ first-time fix rates is the first step in winning customers back from independents and getting your ‘value for money’ message right.
How franchised dealers can win back oil change customers from independents
More than 30% of motorists with vehicles aged 0-4 years take their cars to independents for oil changes and top-ups. Dealers have to learn to sell their message of quality over cost and to take the battle for customers online
IAAF combats franchised dealer MoT campaign
The Independent Automotive Aftermarket Federation (IAAF) is urging independent garages to inform motorists of their choices for car maintenance in response to the SMMT and NFDA’s Minute or Two campaign which is looking to help franchised workshops capture and retain more aftersales work.