Rolls-Royce Manchester unveils redesigned luxury showroom

Rolls-Royce Manchester has revealed its redesigned showroom following an extensive redevelopment.

Situated in a prime location within the suburbs of Manchester, the showroom showcases the brand’s finest vehicles, offering clients an exceptional experience that reflects Rolls-Royce’s status as a luxury icon.

Boris Weletzky, regional director for the UK, noted that the northern metropolis has long been an important place for Rolls-Royce since Charles Rolls and Henry Royce first met in the Midland Hotel in the city in 1904, where they laid the foundations for what would become a brand synonymous with creating ‘the best car in the world’.

Jon Crossley, managing director of Rolls-Royce Motor Cars Manchester, said: “We are thrilled to unveil our new, state-of-the-art showroom in Manchester, an extensive redesign that perfectly reflects the luxury and craftsmanship of Rolls-Royce.

"As we celebrate 30 years of partnership with the marque, we’re proud to mark this milestone with a facility that matches the unparalleled excellence of the brand. This exciting new chapter further cements our shared commitment to providing the finest service and motor car experience.”

The reimagined showroom provides clients with an immersive experience from the moment they enter. Its striking entrance, inspired by Rolls-Royce’s iconic Pantheon grille and a standout feature is the Cabinet of Curiosities, an eclectic collection of objects that serve as “both a source of inspiration and a catalyst for creative conversations”.

At the heart of the showroom is the Atelier, which displays examples of Rolls-Royce craftsmanship, such as wood veneers, fine leathers, embroidery threads, and more, offering clients the opportunity to design their dream car.

Rolls-Royce Manchester has received prestigious accolades such as the ‘Global Provenance Dealer of the Year’ award in 2024 and also worked to create the ‘Manchester Ghost’, an exclusive one-of-a-kind bespoke commission that honours the city’s heritage.