Ambitious Chinese car brand Omoda is set to launch within weeks and its management team is already setting sales expectations that would overtake established brands Citroen, Mazda, Dacia and Seat by just its second year.
China's car manufacturing giant Chery is preparing to launch its second UK new car brand just months after sales begin of its launch brand, Omoda.
Omoda, the Chinese car brand starting new car sales in the UK in 2024, has hired Matthew Banks as its dealer network development manager for the UK.
Chinese car manufacturers' plans for the UK market will be under the spotlight as part of a special strategy session at this year’s AM Live.
Omoda, a car brand from China's automotive giant Chery, has its sights set on 15,000 UK sales of the Omoda 5 next year after it launches here at the end of 2023.
Just over half of automotive retailers think new Chinese EV brands will force traditional car manufacturers to close due to increased competition.
China’s largest car manufacturer Chery Group plans to create a franchised car dealer network of more than 50 showrooms ahead of its UK launch in February 2024.
