China's car manufacturing giant Chery is preparing to launch its second UK new car brand just months after sales begin of its launch brand, Omoda.
Branded Jaecoo, and positioned as a more premium sister brand to Omoda which launches in March 2024, it will begin with sales of the Jaecoo J7 mid-size SUV during summer 2024.
A dealer network, initially consisting of 50 sites, is being established. Omoda says it has plans to expand to 100 sites by the end of 2024.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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