Ambitious Chinese car brand Omoda is set to launch within weeks and its management team is already setting sales expectations that would overtake established brands Citroen, Mazda, Dacia and Seat by just its second year.
Its first franchise partners are Endeavour Automotive, Listers and Peter Vardy, and more are expected to be announced soon ahead of the March brand launch. An initial 50 sites have been confirmed, with 100 expected by the end of 2024 and 180 by 2026.
Chris Clayton, a member of its management team, said Omoda’s dealer franchise model was one of the reasons he joined this company from Hyundai, stating that dealers are “integral to OEMs”.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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