Family-owned Ron Brooks Motor Group is planning further growth and expansion just one month after launching a new Suzuki Dealership through partnering with Chery’s Omoda and sister Jaecoo premium brand.
Tom Slack, group manager, tells AM: “As per our strategy, Ron Brooks remains committed to growing meaningful selected brand relationships at scale.
“Ron Brooks will open their first Omoda Jaecoo dealership in Derby with others to follow within their key geography of the East Midlands.
“Despite our over 60 years, this is a significant and well thought out brand partnership which we feel adds value to our businesses and does not detract from existing brand partners. We thank Chery and their support in us to be one of their largest launch partners in the UK.”
Last month, the business was appointed the Suzuki sales and service franchise for the Derby and Burton area.
The business which has partnered with Toyota for over 50 years and Suzuki now for 10 years, has also expanded its footprint with the opening of the second Suzuki site on Pentagon Island which coincided with the all-new Suzuki Swift launch.
As well as significant investment in the two-acre site, Ron Brooks Motor Group plans to initially create 15 jobs which could grow to 50 jobs in the medium term as part of its ambition to achieve £100m turnover.
Author:
Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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