Hartwell is expanding its franchise network to include Chery group brands Omoda and Jaecoo at three key locations.

New, state of the art showrooms will be unveiled in the third quarter of this year at Abingdon, Grimsby and Hereford

Managing director Mark Knapton said: “As strong supporters of sustainable vehicle technologies, we are excited to expand our range. We now offer new vehicles from Ford, BYD, GWM Ora, Omoda and Jaecoo, along with a diverse selection of used electric and hybrid vehicles from multiple franchises.

Omoda and Jaecoo,’s premium vehicles deliver exceptional value and are an enticing choice for those new to plug-in hybrids and fully electric vehicles. We are confident that these additions will bolster our commitment to sustainable transportation and attract a wider range of customers to the electric vehicle market.”

Both Omoda and Jaecoo revealed plans to enter the UK market earlier this year with an initial network comprising select retail and aftersales partners.

The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

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