What do car dealers need to know to use social media effectively and efficiently? We ask eight experts for their best practice advice.
Toyota GB has commissioned one of the biggest advertising campaign sin its history to launch the C-HR crossover across TV, cinema, social media and display advertising.
For the last few years marketing has centred around what millennial consumers are looking for. To me, this reflects marketers’ general obsession with youth culture and their adoption of new technologies. It also means older audiences who enjoy the latest tech are often overlooked.
Manufacturer monopolised access to vehicle data jeopardises competition, innovation and consumer choice according to a coalition of insurers, the automotive aftermarket, dealers, leasing companies and consumers.
One of the UK’s top horsewomen and a member of the 2016 Olympic Team GB, Pippa Funnell MBE has become the first brand ambassador for 4x4 manufacturer SsangYong.
How well and how quickly you manage your leads is more important than how you generate them, whether in business or private sales.
Car dealers chasing new customers, whether private buyers or companies, need specialist knowledge, targeted marketing and an active digital presence.
Farnell Jaguar Land Rover Bradford tuk tuk no chances with marketing when it teamed up with the National Asian Wedding Show to offer two lucky couples to win his and her Ranger Rovers for their wedding day.
The growth in digital marketing and online services among motor retailers has seen some suppliers massively expand their user base.
Putting data at the heart of your stocking policy will reap richer rewards than relying on gut instinct alone.
The digital route to marketing is increasingly important, but other channels can be equally effective. The experts point the way to a proven strategy.
Online automotive marketplace AutoVolo hopes to put its brand in front of 50,000 motorists in a promotion with Waves, Tesco’s on-site hand car wash provider.
MG Motor has continued to drive lead generation by prioritising its presence at large-scale public events as it continues to target 20,000 UK registrations.
Online used car marketplace Carspring is planning to spend over £1 million to promote the business through television advertising.
The question on whether the UK will adopt Brussel’s EU data law (GDPR) following Brexit has just got more complicated with government introducing a law ordering a complete review of direct marketing rules.
Infiniti has signed up Game of Thrones star Kit Harington to star in a short film with its Q60 coupe to help promote its rival to the BMW 4 Series and Audi A5.
A former Mercedes-Benz marketing executive has joined independent used car dealer group Big Cars. Its new head of marketing is Julie Wallman.
The launch of a Renault Range Roadshow this summer is hoped to bring the brand’s cars and technology to the attention of hundreds of consumers.
Video can boost service work, profits and engagement, but experts say its key benefit is the trust it generates.
Driver data, including phone numbers and addresses, appears to have been accessed by third parties not involved in the repair of the vehicle.
