Renault's UK's franchised car dealer network could have scored a marketing coup after the French manufacturer secured sponsorship of Premier League football coverage on Sky Sports.
Greig Hilton, Tracker’s managing director, on the profit opportunities for dealers in connected cars, the internet of things and telematics
The ASA has banned a Volkswagen television advert after it ruled that it encouraged irresponsible driving by exaggerating the benefits of a vehicle’s safety features.
Mazda UK has teamed up with Film4 for a two-year television marketing campaign, which will feature the MX-5 sports car and CX-3 SUV in a series of short films.
How can UK car dealers use digital tools to expand their geographical reach and the customer bases they serve?
Rolls-Royce has promoted its former dealer marketing manager into head of sales channel development and customer relations role.
Car dealers could retain more than 60% of customers for MOT and service work if they send timely reminders, according to Marketing Delivery survey.
John Matthews, business development director, Retail Automotive Alliance, on how the RAA helps non-PLC dealer groups to punch above their weight
Digitisation is transforming the way the automotive industry works. OEMs lead the charge with new digital platforms and dedicated chief digital officers.
Salespeople need new digital skills, but experience should not be overlooked.
Inchcape UK’s Mercedes-Benz of Coventry exhibited for the first time at Motofest Coventry with a bright green Mercedes AMG GTR.
Aftersales departments are enjoying a surge in digital innovation that can increase revenues and improve retention.
Dealers and manufacturers can avail of a growing toolkit to keep pace with changing technology and consumer behaviour
Vauxhall is launching a new “Made in Britain” ad campaign in a bid to boost Astra sales amid faltering demanding for the UK-built hatchback.
Dealers are securing consent for future marketing contact for nine out of 10 new customer sales enquiries, according to Marketing Delivery.
The Motor Ombudsman has introduced an online training course on the General Data Protection Regulation (GDPR), tailored to the requirements of garages.
Many business advisors and leading automotive consultancy firms have fundamentally misguided thousands of car dealerships across the UK, with regards to GDPR.
The Advertising Standards Authority has banned The Car People from using an advert which claims its cars are “quality checked by eight specialists”.
Startline Motor Finance has welcomed Kevin Mooney as its new head of business intelligence to provide “expert data analysis”.
GDPR has been putting the frighteners on virtually every business in the UK for the past 12 months and with D-day finally on the horizon, there’s no escaping the panic any time soon.
