Legendary British carmaker has unveiled its revamped logo, styled as JaGUar, which “seamlessly blends upper and lower case characters in visual harmony,” according to the brand.
Jaguar has offered a first look at its all-electric future with images of a camouflaged all-electric 4 door GT prototype set to lead the brand’s ambitions as a luxury EV carmaker.
Jaguar will unveil its much-anticipated concept in Miami in December which will mark the start of its strategic transformation into an ultra-luxury brand.
The last Jaguar F-Pace SUV has rolled off Castle Bromwich production lines in a move by the iconic British car maker to halt making any new vehicles in the UK until the debut of its next-generation model in 2026.
Jaguar’s downsizing to just three core models and leaving behind its six- or seven-vehicle portfolio is crucial in its bid to emulate the "irrational need" for ultra-luxury, much like designer handbags.
Iconic British brand Jaguar is just months away from discontinuing its entire existing lineup before unveiling a pivotal concept car in December which will define its future direction.
As consumer reticence leads to an ease back of electric car ambitions from many vehicle manufacturers, Jaguar remains committed to an all-electric re-birth
