Iconic British brand Jaguar is just months away from discontinuing its entire existing lineup before unveiling a pivotal concept car in December that will define its future direction.

The carmaker has already announced that is halting production of the XE, XF, and F-Type models at its Castle Bromwich plant. Additionally, production of the E-Pace and I-Pace will cease at Magna's factory in Austria by the end of the year.

The only model that will continue to be produced is the F-Pace (pictured), which will remain in production until it too ceases in 2025.

Iconic British brand Jaguar is just months away from discontinuing its entire existing lineup before unveiling a pivotal concept car in December that will define its future direction.

The carmaker has already announced that is halting production of the XE, XF, and F-Type models at its Castle Bromwich plant. Additionally, production of the E-Pace and I-Pace will cease at Magna's factory in Austria by the end of the year.

The only model that will continue to be produced is the F-Pace (pictured), which will remain in production until it too ceases in 2025.

Jaguar's managing director Rawdon Glover said that, by the end of this year, the brand will stop selling new vehicles in certain European markets, with the UK to follow suit in the early part of 2025.

Glover told AM's sister title Car recently that Jaguar’s new trilogy of electric cars demands a fresh start to separate them from the Jaguar cars of late

"It’s not about running them to side by side, we really need to close one chapter,’ Glover told Car. ‘Then we have a period to prepare and generate demand for the next chapter. Then we’ll go live with the next chapter."

UK customers won’t see deliveries of Jaguar’s new electric GT until 2026, resulting in a year-long gap during which no new Jaguars will be available for purchase in the country. During this interim period, Glover said Jaguar retailers will focus more on used cars and aftersales services.

The forthcoming generation of Jaguar models will be a complete departure from their predecessors, both in design and technology.

Jaguar has only hinted that these new vehicles will be a "copy of nothing," leaving much to speculation. However, all will be revealed with the debut of a revolutionary concept car.

This concept will preview Jaguar’s first EV in the new lineup—a four-door GT priced around £100,000. This vehicle will offer a range exceeding 435 miles, ultra-fast charging capabilities, and a dual-motor powertrain delivering over 575bhp.

This concept will also influence future Jaguar models, including an SUV aimed at competing with the Bentley Bentayga and a limousine comparable to the Flying Spur, both of which are expected by 2028.

Glover, said EV design principles needed to be rethought, criticising the current market's tendency towards homogeneity due to aerodynamic considerations.

He hinted that Jaguar’s new models will challenge these conventions with bold designs, including long bonnets, minimalist front ends with a distinctive grille, and nearly invisible LED lights. The cars are also expected to feature no rear windows, similar to the Polestar 4.

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