Jaguar pauses UK new car sales ahead of electric transition in 2026

The last Jaguar F-Pace SUV has rolled off Castle Bromwich production lines in a move by the iconic British car maker to halt making any new vehicles in the UK until the debut of its next-generation model in 2026.

This marks the first time since World War II that Jaguar will not have new cars available in its home market.

Existing F-Pace vehicles will however be available through the manufacturer’s Approved Pre-Owned network and other global markets will continue to receive new Jaguar vehicles until the 2026 relaunch.

Jaguar's strategic pause follows its 2023 commitment to transition into an electric-only brand. Production of its UK-made XE and XF saloons and the F-Type sports car ceased in June, while production of the E-Pace and electric I-Pace models produced in Graz, Austria, endedn at the end of the summer.

Jaguar’s first next-generation vehicle, expected in 2026, is anticipated to be an all-electric four-seat performance sedan aimed at competing with models like the Porsche Taycan. It will be followed by an ultra-luxury electric SUV and a large luxury sedan, all part of Jaguar’s shift towards a high-performance electric lineup.

In a statement, Jaguar’s parent company JLR confirmed, “From November 2024, new Jaguar sales will come to an end ahead of our new brand reveal later this year and product launch in 2026. We have now ceased allocation of our current generation of Jaguar vehicles, although some models are available on an Approved Pre-Owned basis through our UK retail network.”

Last year, the F-Pace SUV was Jaguar’s best-seller globally, with 21,943 units sold - outselling the rest of Jaguar’s lineup combined and more than doubling those of the second-place I-Pace. Since its UK debut in 2016, Jaguar has sold approximately 67,000 F-Pace units in the market.

Jaguar chief Rawdon Glover has admitted that the wait has been "hugely frustrating" in its ‘New Jag’ reinvention bid.

"It’s been tough – saying we’re going all EV and then ‘nothing’," he said.

Glover confirmed that a concept car showcasing Jaguar’s new design direction will debut before Christmas which will preview Jaguar’s first EV - a four-door GT priced around £100,000. This vehicle will offer a range exceeding 435 miles, ultra-fast charging capabilities, and a dual-motor powertrain delivering over 575bhp.

Jaguar's reinvention was launched by former JLR CEO Thierry Bolloré who laid out the plan to elevate the brand to super-luxury status.

Glover said he stood by this strategy, explaining that Jaguar had to radically change to survive. “Jaguar is at a crossroads,” he said, adding that the brand needed to return to making "beautiful desirable cars" in smaller, more exclusive numbers.