Jaguar’s EV ‘firebreak’ essential for sharp pivot to ultra-luxury: MD Rawdon Glover

Jaguar’s downsizing to just three core models and dropping a diverse vehicle portfolio strategy is crucial in its bid to emulate the "irrational need" for ultra-luxury, much like designer handbags.

Jaguar chief Rawdon Glover speaking to Top Gear, acknowledged the frustration caused by the return to its ‘spiritual’ comfort zone of fielding just three vehicles.

Indeed, UK customers won’t see deliveries of Jaguar’s new electric GT until 2026 - resulting in a year-long gap during which no new Jaguars will be available for purchase in the country.