Bentley Motors
Jaguar’s EV ‘firebreak’ essential for sharp pivot to ultra-luxury: MD Rawdon Glover
Jaguar’s downsizing to just three core models and leaving behind its six- or seven-vehicle portfolio is crucial in its bid to emulate the "irrational need" for ultra-luxury, much like designer handbags.
Manufacturer News
11 Sep
5 minutes with… Jack Carter, head of UK automotive brand partnerships at TikTok
While selling a car may seem like an obscure use case for TikTok, Jack Carter who heads TikTok’s UK automotive brand partnerships explains how the platform can be used to help promote and sell cars.
Marketing & CRM
8 Sep