Lookers wins plaudits across Audi, Bentley and Mercedes-Benz

AM100 dealership group Lookers is celebrating a series of prestigious accolades from Audi, Bentley, and Mercedes-Benz.

Among its latest achievements, Lookers was honoured with Audi’s Large Investor of the Year Award, in recognition of its commitment to the brand. Lookers Audi in Stirling also claimed the title of New Car Audi Centre of the Year, while its Guildford and Basingstoke dealerships jointly secured the top spot for Audi Centre of the Year in the large investor category.

Introduced by Audi in 2009, the Q Power programme evaluates the performance of its network partners based on key criteria, including sales volume, customer experience, and customer loyalty. The awards serve as a benchmark of excellence within the Audi retail network.

Adding to its accolades, Lookers’ Dublin operation achieved a “clean sweep” by being named Retailer of the Year for the Republic of Ireland at the end of 2024.

The group’s strong performance extended beyond Audi, with Lookers Bentley Motors being named Sales Retailer of the Year for its Belfast dealership. The retailer also secured runner-up positions in both the Marketing category and overall Retailer of the Year, as announced at Bentley Motors’ national Scorecard Awards event. These awards recognise outstanding dealerships based on sales volume, profitability, service loyalty, and customer experience.

Lookers also received high praise from luxury brand Mercedes-Benz, which acknowledged the retailer’s aftersales service as among the best in the industry. Lookers Mercedes-Benz dealerships in Tonbridge and Wolverhampton were both awarded Customer Service Awards at the 2024 Mercedes-Benz UK recognition event.

Commenting on the company’s achievements, Lookers Group managing director James Brearley said: “All of these awards make us incredibly proud of our team, who clearly overcame some difficulties at the start of 2024, to accelerate performance in all areas rapidly throughout the second half of the year, outpacing our competition substantially.

“It is great to see this improvement in performance recognised by our manufacturer partners and underlines our determination to continue to deliver exceptional performance for all brands in 2025.”

Pictured with the Q Power Awards are (l-r) Lookers’ franchise director Michael Scott and Jon Clarke, head of business at Lookers Audi.