Toyota GB extends EMaC partnership with new five-year contract

Toyota GB has formally extended its partnership with EMaC with a new five-year contract to offer aftersales retention support to its dealer network.

The five-year contract will see the rollout of "jointly developed customer-focussed products" starting this year.

In 2024 Toyota GB saw a 30% year-on-year increase in customers choosing to take up its Service Plan Plus national service plan product, which it said has "significantly boosted" the amount of pre-paid service work going through to its Toyota and Lexus aftersales departments.

Liam Finney, EMaC commercial director, said the new contract with Toyota marks a 15-year partnership between both companies.

Matthew Blake, senior manager, value chain innovation at Toyota (GB), added: “Extending our partnership with EMaC and offering our customers access to the best possible service plans will form a key part of our Value Chain Fundamentals programme which will drive our ambitious customer retention target in 2025 and beyond.

“Standing still is not an option in today’s market: our longstanding partnership with EMaC and its understanding of our business, will also see us continuing to innovate in this area: working together to deliver a unique set of products which will be available across all our retailers this year.”