ZeroLight's recently-recruited chief growth officer Eva Poppe believes real-time CGI technology will help 'gamify' motorists digital buying journeys against a backdrop of omnichannel retail journeys and agency model retail.
Ralf Bain, co-leader of the automotive practice at management consultants Bain & Company, has become the non-executive chairman of autotech firm ZeroLight.
Zerolight has teamed up with Amazon Web Services (AWS) to offer car manufacturers a way of launching new models with a configurator on the online retail platform.
Heard the one about the COVID-19 pandemic being an accelerant for change? I think we all have.
Zerolight has created what it claims is “the world’s most advanced car-buying journey” to deliver UK sales of the record-breaking Lucid Air – a Tesla rival claiming the world’s longest electric vehicle (EV) range.
The last six months have been one of the toughest periods the new car market has had to contend with in recent times, but will the effects of coronavirus turn the traditional franchised car dealer model on its head permanently?
Automotive technology company Zerolight is set to present a future of ‘mobile and immersive technologies’ in the car retail environment with live demonstrations at Automotive Management Live 2018.
Research has found that 82% of EU consumers may prefer a virtual reality (VR) dealership experience over traditional sales practices.
Luxury car manufacturer Pagani Automobili and ZeroLight have partnered for a pioneering online launch of the Huayra Roadster at the Geneva Motor Show.
Understanding how and why car consumers buy is essential to franchised dealers’ success online, delegates at AM’s latest Digital Dealer conference heard.
Interactive configuration tools are pivotal for the future of dealerships say ZeroLight, the company behind the visualisation technology for Audi City.
Rockar founder Simon Dixon, BMW Retail Online and 3D car configurators are to feature at AM Digital Dealer event
A 3D car configurator by ZeroLight has been shortlisted for The Society of Motor Manufacturers and Traders (SMMT) 2015 Award for Innovation.
