Technology
'Gamification' of omnichannel customer journey will charm car retail customers
ZeroLight's recently-recruited chief growth officer Eva Poppe believes real-time CGI technology will help 'gamify' motorists digital buying journeys against a backdrop of omnichannel retail journeys and agency model retail.
opinion
30 May
Intelligent Motoring launch creates aftersales customer management 'powerhouse'
The car retail sector’s MotorEasy, Warranty Assist, Motokiki and Motor Angel aftersales customer acquisition and retention tool suppliers have been brought together through the launch of Intelligent Motoring.
Supplier news
4 May
Are part-exchanges keeping pace with car retail's omnichannel customer journey?
There are now more avenues for car dealerships to sell their vehicles than ever before but has the part-exchange process truly embraced the transparency of a truly omnichannel customer journey?
Used vehicle retailing
12 Apr