Some cite motor retail’s lack of flexibility as one barrier to recruitment. Can it do more? Tom Seymour asks the experts
Suzuki GB has followed the lead of Toyota in offering a service-activated warranty to the owners of vehicles aged up to seven years or 100,000 miles.
Customer loyalty is essential to car manufacturers. But does brand loyalty matter to car buyers? And what can car brands do to drive stronger loyalty?
With costs soaring, a constricted new car market and a used car market under pressure, the concern that routine vehicle servicing, maintenance and repairs (SMR) could be delayed, or cheaper alternatives sought by cash-strapped customers, is all too real.
Accurate customer data has always been important, but the COVID-19 pandemic has created a problem that could be losing service departments tens of thousands of pounds of potential profits each quarter.
A free Automotive Management (AM) webinar is set to offer insight into the issue of service retention in a car retail sector driving to overcome the challenges posed by COVID-19.
Autofutura has acquired Chysalis Loyalty to combine the lead management and customer retention knowhow for car retailers, manufacturers and fleet operators.
EMaC is expanding its Aftersales Academy to give 150 car retailers the chance to strengthen their sales and customer service expertise in 2020.
A study by Cooper Solutions has found that 28% of people feel no loyalty towards their servicing dealer and almost 60% say they have never been contacted by the sales team of that dealer.
Car dealers need to work harder to offer customers a single payment car ownership solution in a bid to embrace the opportunities of an emerging shift towards subscription services.
EMaC will provide free training to motor dealers to help them maximise aftersales opportunities.
Vauxhall Motors UK has partnered with EMaC to launch its national new and nearly new car service plan, ‘Vauxhall Care’.
EMaC has teamed up with GForces to launch a new ‘Self-Serve’ facility to allow car dealership customers the opportunity to purchase service plans directly via an on-line portal.
PSA Group expects to launch a connected aftersales platform across its Peugeot, Citroen and DS Automobiles brands that could boost car retailers’ retention levels “by next year”.
Hendy Group is now delivering in-car connectivity to customers under the brand Hendy Connect as part of a collaboration with Smartdriverclub.
Volkswagen is linking its dealer network directly with customers’ cars with the offer of a free telematics service for its new and used car customers.
AM spoke to industry experts to find out if some of the motor retail industry’s long-held beliefs still apply today.
