Polestar has started production of its first mainstream model, the Polestar 2, at its factory in China.
New decade heralds a new approach but lack of standardisation could pose problems
Endeavour Automotive is set to become the first UK franchisee of Geely’s high-performance Polestar electric vehicle (EV) brand when it opens the doors of a new Polestar Space in London.
The price of the new Polestar 2 electric vehicle (EV) has been officially published alongside details of an optional performance pack to enhance its braking and handling prowess.
The first Polestar assembly plant has opened in China, getting production under way of the launch model, Polestar 1.
UK consumers will be given their first glimpse of Polestar 2 in July.
Endeavour Automotive has taken over the operation of Hyundai’s Stratford retail store just 13 months after Motorline took control of the operation from Rockar and Hyundai Motor UK.
Rockar has defended the omni-channel approach to car retail following an announcement by Tesla’s Elon Musk that the brand intends to move its sales entirely online.
Polestar refused to ‘pass judgement’ on the retail strategy of electric vehicle (EV) rival Tesla as it reiterated its plans to partner with traditional franchised car retailers to establish its UK sales offering.
Volvo Cars achieved record global sales success in 2018, with over 600,000 vehicles sold for the first time in its history.
Former Mercedes-Benz Retail Group managing director and Jaguar Land Rover director of global retail operations Mike Whittington will lead Polestar’s sales expansion across the globe.
Electric sports car brand Polestar has said that it will deliver “a new approach to automotive retail” with the opening of 60 Polestar Space retail spaces by 2020.
Volvo has introduced a new Polestar-developed software upgrade, available through dealerships, that pushes more power to the rear wheels of all-wheel drive (AWD) models.
Volvo is launching new “driver focused” Polestar Engineered versions of its S60, V60 and XC60 T8 Twin Engine plug-in hybrid cars.
Polestar has plans to create a dealer network of 80 franchised sites by the end of 2020 as part of plans to bring the electrified performance car brand to market via an innovative subscription platform.
Geely Holdings will once again bypass “traditional” car dealerships when the Polestar brand enters the UK in 2019.
Polestar has launched its range of tuning packages for the new Volvo XC60 SUV.
Volvo Cars has announced that its performance car arm, Polestar, will become a separately-branded car company.
Polestar, the aftermarket performance brand of Volvo Cars, has reached a milestone of 100,000 powertrain optimisations for Volvo cars around the globe since its introduction.
Volvo dealers are poised to offer a range of Polestar parts as the Swedish brand continues to strengthen ties with its high-performance arm.
