Vauxhall Motors has appointed McCann Velocity to oversee its CRM, point of sale, print, aftersales and retail marketing.
More than a third of car dealership customer records are lacking vital contact details according to research carried out by Marketing Delivery during Q2.
Dealers tell AM’s poll which of their marketing channels work and, more importantly, which offer the best return on investment.
Since it won its AM Award, CarShop has introduced new features on its mobile-first website. The aim is for continuous improvement, says IT director Leo Nelson.
Seven in ten businesses have not allocated any budget to facilitate compliance with stringent new data protection legislation being implemented in May, 2018.
SsangYong Motor UK has announced that it will be the title sponsor for Blenheim Palace International Horse Trials for the next three years.
The Information Commissioner’s Office has handed used car retailer Concept Car Credit Limited a £40,000 after sending hundreds of thousands of unsolicited marketing text messages.
UK motor retailers spend huge sums on marketing, across traditional and digital channels. Is that money well spent?
For car dealers, there is more to standing out on social media than posting an image to a dozen channels. We track down best-practice advice from the experts.
Swansway Group is spreading the Easter spirit with visits from its very own chocolate-delivering bunny to worthy causes within its local communities.
How car dealers can craft their messages for individuals and deliver them how and when each person wants.
WMS Group used car scheme Safe and Sound has announced the national roll out of a multi-million pound marketing campaign designed to maximise leads, sales and profitability for its dealership network.
While apps are no substitute for a good website, they can build trust and increase engagement and retention.
Honda Motor Europe has been fined £13,000 by the Information Commissioner’s Office after breaching data protection laws with almost 290,000 “illegal” marketing emails.
Nissan is hoping that customers will be on the run to showrooms to buy a new Micra following exposure to its Bonnie and Clyde-themed advertising campaign.
Honda UK has admitted that there will be “major, major” changes within its dealer network as it prepares to spark the electrification of its range with the launch of a new hybrid vehicle next year.
The creators of a mobile-optimised app to connect retailers to aftersales customers is being offered as part of a free three-month trial.
HR Owen is all set to put a replica of Michael Schumacher’s 2001 season-dominating F1 car onto the tarmac of London after getting the purchase of the iconic racer “over the line”.
Lookers will get the world’s best badminton players motoring as the official car supplier to the 2017 YONEX All England Open Badminton Championships.
Dealers are missing crucial information in almost one third of their customer aftersales records, according to new research by Marketing Delivery.
