WMS Group used car scheme Safe and Sound has announced the national roll out of a multi-million pound marketing campaign designed to maximise leads, sales and profitability for its dealership network.

Various activities are part of the warranty provider’s new marketing activities, including an exclusive arrangement with Auto Trader plus series of extensive regionalised and national social media campaigns which aim to promote Safe and Sound dealerships to a minimum of 16 million used car buyers over the next 12 months.

Billed by the business as the UK’s only customer acquisition strategy of its kind in the warranty sector, the campaigns feature the firm’s two celebrity endorsees, former Stig, Ben Collins and motor racing legend Sir Stirling Moss.

The new campaign is being provided free of charge to supporting dealerships as part of the WMS Group’s added-value proposition.

Managing director John Colinswood said: “This is a very exciting time for us and we’ve seen phenomenal results following the initial trials with forty of our dealers.

“Over the last few weeks, the activities have reached millions of consumers and generated a staggering 60,000 unique clicks through to these dealers’ stock pages.

“Their enquiries and vehicle sales have reached record levels, subsequently resulting in a 15% increase in our product penetration compared to the same quarter last year.

“We have proven that the offering is maximising leads and therefore providing our valued dealers with further unique ammunition over their competitors.”

Clive Henderson, dealer principal of Drivers Peugeot in Prestatyn, added: "We have seen a huge increase in enquiries from the marketing activity and are delighted to report record sales across our used car division as a result.

“By combining this award-winning scheme with the vast lead generation campaigns and exceptional service, our business now has a number of extremely powerful advantages to attract and retain customers.”