Automotive product launches are more memorable to Brits than new breakthroughs in food and drink products, TV shows, video games or music.
Cap HPI has acted on its predictions that automotive will be transformed by data usage over the next five years by driving new innovations from its newly-launched Innovation Hub.
Whether aimed at increasing sales, boosting conversion rates or engendering trust, videos can make your dealership more money.
Peugeot has been accused of promoting dangerous driving in an advert for the 208 in which the driver reads a text message.
HR Owen’s flagship Rolls-Royce Motor Cars London dealership hosted an evening to celebrate luxury brands as it marked the launch of the all-new Phantom in the heart of Mayfair.
Marketing Delivery created a new app to record customer enquiries via Facebook and issue prompt and appropriate automated responses.
Descriptions, imagery and accurate spec are the keys to successful online used car classifieds, say experts.
Benjamin Grant, digital marketing manager at Donalds Group on ensuring digital return on investment and the enduring importance of face-to-face marketing.
FCA Group’s flagship Motor Village UK dealership has continued to be a draw for visitors with an exhibition of photographs and artwork related to British pop icon David Bowie.
There is a growing gap in how dealers at either end of the AM100 approach debt, but the resilience shown by both groups should please investors and bankers.
The automotive industry, like the rest of the world, is becoming increasingly reliant on digital relationships, both business and personal.
Morgan Motor Company will look to attract new customers to its 15-strong dealer network as the iconic British sports car manufacturer hosts its inaugural National Morgan Dealer Open Day.
Fords of Winsford group marketing manager Nathan Quayle will reveal how data analytics helped drive the business’ online strategy when he takes to the stage at Automotive Management Live.
GForces will aim to help retailers improve their service through transparent customer feedback with the help of a new partnership with review platform JudgeService.
Lookers is among a number of car dealer group’s trialling a 3D virtual showroom tour as part of efforts to engage with a wider audience online.
Alfa Romeo dealers are backing the brand’s return to the British Touring Car Championship (BTCC) after an 11 year absence.
BMW Group UK has launched a new digital shop for customers to purchase BMW and Mini parts, accessories and lifestyle products online.
Citroën has appointed Souad Wrixen as its UK marketing director at what was described as an “exceptionally important time” for the brand.
Volvo Car UK’s new marketing strategy director Mike Johnstone is set to “introduce an entirely new product portfolio to an entirely new type of customer” after joining from Harley-Davidson.
Suzuki dealer swill offer £500 off every new car order as part of its #SuzukiSaturdays national sales event.
