Eight questions to... a dealer group marketing manager

Benjamin Grant: My role encompasses marketing throughout The Donalds Group, not to mention most things with a three-letter acronym – search engine optimisation (SEO), pay-per-click (PPC), Google Adwords and customer relationship management (CRM).

Benjamin Grant: Customers walk in as knowledgeable on the product as industry professionals and carrying a bundle of quotes from across the country.

Standing out from the crowd in a digital environment that is changing so frequently means we are constantly reviewing our digital strategy to ensure we are using the right platforms to be found and that the user has a seamless digital journey.