Dealers should ensure they have extra team members available to manage enquiries on Tuesdays
Dealers continued to see rising demand in May as enquiries increased by 3% and sales of new and used vehicles lept 37%, against the same month last year.
The ‘UK’s quickest car dealer’ benefits from increased customer conversions thanks to an average response time of just one minute and nine seconds, it has been claimed.
Almost a fifth of car buyers are poised to make a purchase as soon as the current COVID-19 coronavirus lockdown is lifted, according to survey data published by What Car?.
Used car sales grew 5.2% in February, says enquiryMAX Car dealers increased their used car sales by 5.4% during February as new sales faltered, enquiryMAX has found. Analysis of data from over 700 dealers showed new sales dropped by 14.5% during the month, despite a 30% jump in the number of sales leads delivered via manufacturers and a nominal 1% increase in enquiries via the web. The number of leads generated from the service department dropped by 1%, meanwhile. David Boyce, managing director of enquiryMAX, said: “Our latest analysis shows that 2018 is set to be the year of the used car. “Dealers with strong used car operations are maintaining sales momentum in a traditionally profitable area of business. “Cross-selling from the service department to sales is a low cost and efficient route to generating business, and this should be a focus for every dealer.” PCP penetration continued to grow with an increase from 65.8% in February 2017 to 69.5% in February 2018, according to enquiryMAX’s data. The number of sales completed on the first day showed a marginal decline of 1% and the average price of a part exchange increased from £7,727 to £8,659.
Vee24’s online customer service has been extended to cater to late night car browsers on Halliwell Jones' website.
Volvo Car UK has rolled out a new TrackBack reporting system in readiness for "a huge volume of enquiries" anticipated ahead of the launch of its new XC40 SUV.
Car retailers' online sales leads rose by 34% during December as the sector experienced an 8.5% rise in used cars during the final month of 2017, according to enquiryMAX.
Consumers expect dealers to respond to their first enquiry within an hour, with some wanting it be under 30 minutes.
Training staff to engage customers efficiently on every communication channel will pay off.
