Digital Marketing
AM News Show: Used car shortages will ‘stick with us’ says Auto Trader’s Ian Plummer
The automotive retail sector’s used car shortages “will stick with us” for some time to come but it is not altogether bad news, Auto Trader commercial director Ian Plummer has told the AM News Show.
Dealers need to keep it consistent for customers, CitNOW data to show
Car buyers and aftersales customers need to receive a consistent experience online, in-store and across departments, CitNOW Group’s chief customer officer Carol Fairchild will tell delegates at next month's Automotive Management Live 2022 event.
Is misinformation shaping our view of the automotive sector? Opinion
I had just finished making a complete mess of trying to record a 25-second sound bite for the BBC on supply chain problems in the industry, when a security man from the nearby shopping complex came over and wanted to know what we were doing.
Why advanced tech takes dealers back to basics
Retailers need to maintain the digital momentum they had accelerated during the pandemic to avoid potential lost sales at a time when the market is constricting, Marketing Delivery managing director Jeremy Evans will advise attendees at the 2022 Automotive Management Live show.