Citroën unveils redesigned ‘deux chevrons’ in new corporate identity

Citroën franchisees across the UK will be preparing to implement a new brand identity for the French carmaker after the unveiling of a redesigned version of its iconic ‘deux chevrons’ logo.

The Stellantis-owned carmaker released a series of images detailing elements of the new corporate identity (CI) this morning (September 27), revealed that the changes mark a tenth evolution of its logo in 103 years.

Its new CI will debut on a new concept car at the end of September, before being introduced on new products and concepts from mid-2023, Citroën said.