Two fifths of car buyers are receptive to relevant advertising on social media to influence their purchase, according to research by Marketing Delivery.
Almost half of dealers (48%) are planning to use social media as a key used car marketing tool this year, according to new research.
While selling a car may seem like an obscure use case for TikTok, Jack Carter who heads TikTok’s UK automotive brand partnerships explains how the platform can be used to help promote and sell cars.
The Financial Conduct Authority wants to reduce the risks of finance promotions on social media. AM examines what it means for motor retailers' marketing.
The Financial Conduct Authority (FCA) is proposing new rules to combat non-compliant financial promotions on social media platforms.
Scottish car retail Dicksons of Inverness is making waves with a series of tongue-in-cheek videos that have led to thousands of views on social media.
Motorists are increasingly using smartphones and social media to inform their next car purchase, research by CarGurus has found.
I had just finished making a complete mess of trying to record a 25-second sound bite for the BBC on supply chain problems in the industry, when a security man from the nearby shopping complex came over and wanted to know what we were doing.
Social media is used by 71% of car buyers to assist with the buying process in some way, according to CarGuru’s research.
A used car retailer has taken to his popular Tiktok account to tell car buyers that they need to scour private car sellers’ adverts on Auto Trader if they want to access the market’s cheapest vehicles.
Automotive content specialist Craig Thomas outlines potential advantages for OEMs and car dealers which use content marketing to reach and keep engaged buyers.
Chapelhouse Motor Group staff have proved that they are signing to the song sheet of Suzuki’s new #GoodDifferent marketing campaign with a showroom-stopping barber shop quartet performance.
Marshall Motor Group, JCT600 and TrustFord have been recognised for raising awareness of apprenticeship opportunities via Drive My Career's social media takeover.
The DeLorean car brand made famous by the Back to the Future movies could be set to make a return after teaser video of a new, gullwinged electric vehicle (EV) were shared online.
The National Franchised Dealers Association’s (NFDA) Drive My Career initiative is once again rallying apprentices to take part in a social media takeover to highlight employment opportunities in automotive retail.
Barlow Motors Skoda car salesman Warwick Bettany will appear on ITV2’s The Cabins TV dating show after being talent-spotted on Instagram by producers.
Car retailers and industry suppliers hailed the return of Automotive Management Live as “a great success” after crowds returned to the NEC to meet-up in-person.
Facebook UK will join Marketing Delivery on-stage at Automotive Management Live to advise car retailers how to adapt to changing cutsomer baviour with an expertly-targeted social media strategy.
Social media has become a key mouthpiece for vulnerable customers and car retailers must be ready to identify their needs and respond with empathy, according to The Motor Ombudsman.
Staff across the TC Harrison business cut cake and raised a glass as the Ford car retail group celebrated its 90th birthday this week.
