Social media
5 minutes with… Jack Carter, head of UK automotive brand partnerships at TikTok
While selling a car may seem like an obscure use case for TikTok, Jack Carter who heads TikTok’s UK automotive brand partnerships explains how the platform can be used to help promote and sell cars.
Is misinformation shaping our view of the automotive sector? Opinion
I had just finished making a complete mess of trying to record a 25-second sound bite for the BBC on supply chain problems in the industry, when a security man from the nearby shopping complex came over and wanted to know what we were doing.
Used car retailer tells 10,000 Tiktok followers to ‘go private’ to bag a bargain
A used car retailer has taken to his popular Tiktok account to tell car buyers that they need to scour private car sellers’ adverts on Auto Trader if they want to access the market’s cheapest vehicles.
NFDA Drive My Career leads apprentices in social media takeover
The National Franchised Dealers Association’s (NFDA) Drive My Career initiative is once again rallying apprentices to take part in a social media takeover to highlight employment opportunities in automotive retail.
Facebook to deliver social media advice alongside Marketing Delivery at AM Live
Facebook UK will join Marketing Delivery on-stage at Automotive Management Live to advise car retailers how to adapt to changing cutsomer baviour with an expertly-targeted social media strategy.