Automotive Transformation Group appoint new chief revenue officer

Automotive Transformation Group have appointed its OEM and financier director Richard Johnston as chief revenue officer (CRO), effective immediately.

Johnston will be responsible for leading the strategic direction and management of the sales and marketing operations across the group.

The company said he will use his experience to explore and build upon the NetDirector Digital Retailing Suite.

Tim Smith, who was appointed as chief executive at the group earlier this month, said: “Having worked with Richard for many years I have no doubt he will be a tremendous success in his new role. He has a long track record of delivering results to his customers and building long-term relationships.

“Furthermore, his knowledge of how technology can be applied to deliver tangible benefits to automotive organisations is outstanding. I am delighted to have him join our executive team as we continue to drive efficiencies throughout the vehicle sales process.”

The company said the promotion from OEM and financier Director to CRO will form the next chapter in Johnston’s 12-year career with the group.

Johnston added: “This is an exciting time for Automotive Transformation Group, and I am thrilled to be playing such a key part in the development of the business’ brand and evolving product suite.

“Having spent over two decades working with both automotive manufacturers and retailers, I look forward to seeing the positive impact I can make, leveraging synergies with the wider team to deliver automotive transformation for our customers.”

The transition follows the recent announcement that he will replace Tim Smith, who became CEO of the group as of September 1, 2022.

Automotive Transformation Group was formed last year following the merger of Autofutura and GForces.

The new business made its first acquisition in the form of Salesmaster, two weeks after its official launch.