Genesis will open its second UK Studio at the landmark Battersea Power Station site in a move that accompanies its shift into electric vehicles (EV).

Hyundai’s premium car brand – defined by its online-only retail offering and concierge ownership experience – will open the doors to its new facility on October 14.

It follows fellow automotive ecommerce brand Polestar into the redeveloped former Grade II* listed Power Station in partnership with the AM100's Endeavour Automotive.

Login to continue reading

Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.

Please enter your email
Looks good!
Please enter your Password
Looks good!
Click here to register
Forgotten password?

The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

Read now