Renault UK has appointed Nicola Burnside to head up Alpine UK and lead the brand’s electric vehicle growth plans.
The Renault Group’s Alpine performance car brand has appointed new vice-presidents of sales, marketing and customer experience and sponsoring, partnerships and communications to further its pursuit of an “ambitious brand strategy”.
Renault Retail Group has closed its Renault London West site and relocated the business into a former Robins & Day Vauxhall showroom at Staples Corner.
The Alpine A110 coupe range has spawned two new model derivatives offering customers increased performance and higher levels of equipment.
Groupe Renault’s Renault Sport line-up will now operate under an Alpine Cars business unit as the OEM targets a future of fully electric performance cars.
Groupe Renault has revealed details of a new “Renaulution” strategy which aims to halve the Renault, Dacia, Lada and Alpine carmakers’ number of vehicle platforms while delivering 24 model launches by 2024.
COVID-19 may have stalled the car retail sector for three months and plunged the UK into the most severe economic contraction on record, but Renault UK managing director Vincent Tourette still fears the effects of a “very hard Brexit” even more.
Groupe Renault brand Alpine has launched an online showroom where buyers can see and experience the A110 before making a purchase.
Groupe Renault UK has appointed Dacia UK head of brand Louise O’Sullivan as its new network operations director.
Four UK car retail groups will introduce the Alpine A110 coupe to a seven-strong network of showrooms in 2018 after Renault announced its list of dealer partners for the re-launched premium sports car brand.
Reservations are being taken on 1,955 numbered Alpine ‘Première Edition’ sports car ahead of its official unveiling in Q1 of 2017.
Renault has unveiled the Alpine Vision sports car ahead of the premium brand’s arrival in the UK next year.
