Groupe Renault UK has appointed Dacia UK head of brand Louise O’Sullivan as its new network operations director.

The promotion of O’Sullivan, who has been with Groupe Renault for nearly 25 years, comes as Nick Tame also moves into a new strategic management role within Groupe Renault following two and a half years as sales director for Groupe Renault UK.

O’Sullivan (pictured) said: “I’m delighted to become network operations director at such an important time for our brands.”

Read the next edition of AM magazine for a full interview with the new network operations director, in which she details her strategic aims for the Dacia brand, following the introduction of the new Duster.

Speaking in light of her recent promotion, O’Sullivan said: “I’ve worked closely with our dealer partners throughout my time with Groupe Renault, not least in my most recent role as Dacia brand manager, listening to the network’s invaluable insight and feedback to develop the Dacia brand together in the UK.

“The Groupe achieved a lot in 2017 and 2018, as part of our Drive The Future Mid-Term Plan, and we are now ready to build on these foundations and accelerate in 2019 and beyond.

Vincent Tourette, managing director, Groupe Renault UK and Ireland, said: “Louise has considerable experience in working with our dealers and has a strong track record through delivering the Dacia Acceleration Plan and so I congratulate her on a worthy promotion.

“Her appointment as network operations director will strengthen an already extremely capable team and allow us to focus on our business targets for the years to come.

“I would like to thank Nick for the energy, passion and commitment he brought to his sales role during the last two and half years and I wish him all the very best for his new role.”

O’Sullivan joined Groupe Renault UK in 1995 on the Graduate Scheme having graduated from Lancaster University with a degree in Marketing and French.

From there, she moved up the ranks through market analysis, product marketing, sales, aftersales, fleet business and marketing communications.

During the mid-2000s O’Sullivan assumed responsibility for Renault’s high-end vehicle range, as well as the LCV range, before overseeing successful marketing campaigns such as Renault’s sponsorship of ITV’s Jonathan Ross Show.

She became Head of Dacia for the UK, Ireland, Malta and Cyprus in October 2015.