Alpine performance car brand launches online buying service

Groupe Renault brand Alpine has launched an online showroom where buyers can see and experience the A110 before making a purchase.

Dedicated Alpine advisors will be on hand to personally guide buyers around the car and answer any questions. The purchase can be completed online, if desired.

The sports car manufacturer joins its sister brands Renault and Dacia in offering an interactive online buying service, following the launch of Renault’s Virtual Showroom in April.

Regis Fricotte, Alpine’s commercial director, said: “With our latest Alpine Online Showroom, we are bringing the same bespoke retail experience our customers are used to when visiting our physical Retail sites to the comfort of their home.

“Now, more than ever, customers are seeking convenience and excellent service when looking to make a car purchase and the Alpine Online Showroom demonstrates our continued commitment to tailor the car-buying journey to the demands of our customers with virtual viewings.”

When visiting the website, customers will be invited to view the A110 in the Online Showroom, in a dedicated one-to-one appointment. To avoid waiting, if the Online Showroom is already busy, customers can book an appointment to visit later. If the advisor is available, they will go live immediately for a personalised tour.

The Alpine advisors have access to two physical A110 versions – the A110 Légende and A110S – that they can show customers around, meaning any questions that potential buyers have can be answered with the assistance of seeing the physical model. All exterior and interior aspects of the car can be shown.

The Alpine Online Showroom is open seven days a week, with operation hours from midday to 8:00pm, giving customers the option to browse in the evenings when they might normally be researching their new car.

The demonstrations take place in a dedicated facility located at Thruxton with limited staff following stringent measures above and beyond official requirements of staying safe with regards to hygiene, personal protection and social distancing.