Renault Sport performance cars brand to be run by new Alpine Cars business

Groupe Renault’s Renault Sport line-up will now operate under an Alpine Cars business unit as the OEM targets a future of fully electric performance cars.

Following on from Renault’s rebranding of its long-standing Formula One team under the new banner, the move has been made as part of a reorganisation of the Renault Group by brand, a statement revealed.

But the move will not take the form of a wholesale rebrand, a spokesperson told AM this morning (May 11), with R.S. branding remaining on high-performance versions of the Mégane and Clio hatchbacks and throughout the franchised retail network.