Caffyns has announced that it has installed Contact Advantage software across 12 of its franchised sites.

The installation will integrate its CRM showroom system and Power Dealership Management System (DMS), enabling the synchronisation of customer data – and is compatible with mobile and tablets.

Caffyns’ managing director Simon Caffyn said: “We have enjoyed a long term relationship with Reynolds as a Power DMS user for many years. Now, we enjoy the completeness of integration between these two systems, from the initial enquiry to the order form.”

Reynolds UK Automotive’s managing director Adele Feeney said: “We’re pleased Caffyns has chosen to add Contact Advantage into their showrooms.

“It’s our belief that Contact Advantage is the premier showroom CRM solution for keeping track of dealership leads and maximising sales potential, and the Power system provides a solid foundation for helping automotive retailers better manage every part of their business.

"Together, Contact Advantage and Power help dealers operate more efficiently and profitably, and improve the customer experience in all areas.”