Many dealerships and independent service centres were finding it hard to make a profit long before the COVID-19 pandemic hit, due to their low margin, high volume operating models.
The emergence of the connected car has transformed the automotive industry.
Brexit headwinds have been blamed for an 11% decline in new car purchase enquiries to UK car dealers during March.
It’s no secret that car sales are increasingly influenced by technology, with digital tools and services now forming a central part of the customer journey.
Caffyns has announced that it has installed Contact Advantage software across 12 of its franchised sites.
PCP deals dominated the plate-change month of March with 47.6% of new car buyers and 25.4% of used car buyers opting for the popular finance option.
More than one in ten dealers use over 11 digital systems every day according to a new survey from automotive data experts, Cap HPI.
TrackBack has appointed Oscar O’Connor as its chief information security officer as another line of defence against data theft and cyber attacks.
Suzuki has launched TrackBack’s lead tracking and reporting system to its 155 UK dealer network.
It’s a fantastic time to be in the automotive industry. Consumer confidence is at an all-time high and global sales are soaring.
