Ford has appointed former dealer zone and marketing manager Neil Wilson as its new director of Ford Fleet for Britain and Ireland.

Wilson moves into his new post from that of manager, UK dealer and consumer marketing, and succeeds Owen Gregory who has moved to the post of Ford of Europe’s director for commercial vehicles in the Ford Customer Service Division (FCSD).

He joined Ford in 1999 and worked in manufacturing, planning and logistics at Dagenham before moving to sales and marketing in 2002.

Wilson’s Ford career has included spells in dealer zone and district management, fleet marketing, consumer marketing and sales planning across both Ford of Britain and Ford of Europe.

Andy Barratt, managing director, Ford of Britain, said: “Neil brings a wealth of experience to this role, as well as a fresh new perspective thanks to his in-depth knowledge of the Ford dealer network.

“As the industry faces new challenges and Ford moves in to the rapidly developing world of EVs, Neil’s strategic expertise will be an invaluable asset as he builds on the solid foundations provided by Owen.”

Wilson said: “I look forward to the new challenges of the fleet director role and introducing strong new products such as Puma and Kuga PHEV to our fleet.

“I am confident that our diverse range of CVs will continue to keep the businesses of Britain moving as we progress towards electrification and demonstrate our commitment to the future of mobility.”