Tesla has opened the doors to its new Bournemouth electric vehicle (EV) store after completing its move into Inchcape’s former Porsche Centre in the Dorset town.

It is the second dealership opening for Elon Musk’s EV brand in a matter of days, following the expansion its physical car dealership footprint with the opening of a new store in Holden Group’s former Kia showroom in Norwich.

AM reported in February that Tesla had made a planning application to adapt Inchcape’s former Porsche dealership in Bournemouth as the AM100 car retailer moved to its flagship new Destination Porsche Centre at Wimbourne.

Login to continue reading

Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.

Please enter your email
Looks good!
Please enter your Password
Looks good!
Click here to register
Forgotten password?

The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

Read now