Elon Musk’s Tesla electric vehicle (EV) brand has opened a new store in Norwich.

The business has set up shop in Holden Group’s former Kia dealership on Mile Cross Lane, Catton Grove.

A Tesla spokesperson told the Norwich Evening News: "The Norwich Tesla location supports Tesla’s digital customer experience in East Anglia.

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The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

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